I sent this message to Hal Varian as a long shot hoping for an answer about Google Adwords. I would have been thrilled to get an answer, but I also knew it was a long shot.
Email to Hal Varian, Google’s Chief Economist
Chances are this message will be ignored, but I at least had to try. 🙂
First off, thank you for your very informative videos on Adwords. I wish there were more books like In the Plex; I loved the section on how Kamangar and Veach came up with their second price auction system. I’ve been hunting around for some answers to other questions I have about Adwords auction system, and can’t find anything that is clear. And I thought well, let me ask you!
Two questions about Adwords:
- How is the reserve price for the last place in an Adwords auction determined?
- How is GSP a better model than Vickrey for Adwords?
In general, all this digging I’ve been doing has been prompted by my trying to optimize keyword bids. Yet if GSP maintains efficiency, and I use Google Adword’s automated maximizer, is there any point to constantly adjusting bids? Your help shedding some light, or even giving me someone else to contact would be MOST appreciated.
Great infographic on paid search advertising and it’s projected growth by Kiss Metrics. ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic
Some negative keywords can apply to almost any Adwords PPC campaigns. One keyword that makes the list of most common negative keywords is ‘free’. If you are selling products or services, including ‘free’ as a negative keyword in your PPC ad campaigns immediately helps you avoid non-qualified leads. But your negative keywords ideation should not stop there….
What are negative keywords? An Adwords or PPC account setup is incomplete if it doesn’t include negative keywords. Negative keywords are leads you DON’T want. These keywords filter out impressions and keep your ads from appearing to a non-targeted audience. This makes negative words indispensable to PPC ad campaigns. A paid search campaign helps business owners get…