Category Archives: Negative Keywords

Coming Up With Negative Keywords for Almost Any PPC Campaign

Google Adwords Features Negative KeywordsLeave a comment

Some negative keywords can apply to almost any Adwords PPC campaigns. One keyword that makes the list of most common negative keywords is ‘free’. If you are selling products or services, including ‘free’ as a negative keyword in your PPC ad campaigns immediately helps you avoid non-qualified leads. But your negative keywords ideation should not stop there….

Get More Leads From Your PPC Budget with Negative Keywords

Google Adwords Features Negative KeywordsLeave a comment

What are negative keywords? An Adwords or PPC account setup is incomplete if it doesn’t include negative keywords. Negative keywords are leads you DON’T want. These keywords filter out impressions and keep your ads from appearing to a non-targeted audience. This makes negative words indispensable to PPC ad campaigns. A paid search campaign helps business owners get…